Birla Opus, a venture by the Aditya Birla Group, is transforming how India experiences paint and colour. With a focus on innovation, design, and customer experience, Birla Opus offers high-quality paints and expert guidance to help people create beautiful, personalized spaces. Its retail presence spans the country through three distinct formats—Paint Studio, Paint Gallery, and Paint Corner—each tailored to different customer needs and experiences.

I worked on conceptualizing and developing the Devanagari identity, store collaterals and illustrations, retail experiences, and multiple campaigns including store launches, Christmas, Diwali, and monsoon promotions.